Packaging Refresh

In addition to leading the Puddle Jumper brand refresh, I also led the packaging for Coleman’s grilling category.

The Coleman grill has been a tailgate staple for generations and when Newell acquired the brand in late 2016, the brand was experiencing heavier competition from brands that doubled down on high-tech features, modernized design and investments in POS. In the time that followed, I not only led the packaging refresh, but also collaborated with our ID and R&D teams on three new products, all launching between 2018 through 2020.