2019 Soccer Activation Playbook

Over the course of six months, I developed a comprehensive strategy guide for Heineken USA’s MLS sponsorship. Rather going the standard route of a presentation, the team wanted to have something to physically give their sales reps to help them better activate their local MLS partnerships. Working with content provided by our brand partners, I led the overall design of the 65-page guide from the concept phase, all the way through to final production.