Nathan’s Famous Brand Development

Working closely with our account teams, the first project I worked on was to develop a handful of new in-store POS concepts for their 2019 customer meetings. The green starburst one was a direct pull from their packaging look and feel while the gold concept leaned in on the brand’s famed nostalgia by using a classic serif font, utilized some of their historic brand colors, and took a minimalist approach that hero-ed their product and the brand’s logo together in one piece.

Additionally, I also helped to develop Nathan’s newest Esports Platform. As a part of that program, I designed a handful of platform logos as well as sales materials for the teams to take to market. I also collaborated with our strategy team to help to brainstorm a variety of experiential and influencer tactics for the program.