2020 Campaign Launch

In 2020, Intersport became RCN Chicago’s Creative AOR. In that time, I worked to develop a completely new campaign for the brand. After immersing myself in the current state of their business, followed by an intensive competitor review that was then compounded with general color & trend research, we landed on a new and exciting watercolor-inspired look that pairs visual metaphors with RCN’s service differentiators. The campaign has since spanned into print, digital, out of home and social.