Meal Kit D2C Platform Launch
OneElevenMain was a new D2C platform that Smithfield Foods planned to launch in Spring 2021. Working alongside our brand partners, I helped to develop the brand’s identity by establishing a cohesive design scheme that was then blown out across both print and digital. Once the project wrapped, I applied that knowledge and built out a working prototype for the platform’s app.
Concept Development
FINAL CONCEPT
UX Development
Once we solidified the brand’s identity and design scheme, I took this project a step further and used it as an opportunity to sharpen my Adobe Xd skills. I did research in how other D2C platforms operate and took my learnings to develop a working prototype of the OneElevenMain app.
